SEO and SM Technology

Web design tips that will help you increase your conversion rates

Whilst getting internet users to visit your website through clever marketing and SEO techniques is an achievement in itself, unfortunately the hard work does not stop there. Once users are on your website, they have the choice of whether or not they purchase your product or services or fill in your sign up form (depending on what the call to action is). This decision will be based on how well you have optimised your website for conversion. Your websites conversion rate is the number of users that complete the call to action and become a customer. In this article we will provide you with a few web design tips that will help you increase your conversion rates.

Simple navigation

When designing a business website it is important to make it as easy as possible for users to access the information they need. Rather than clicking through numerous pages to find the information they are looking for, users are much more likely to click off your website and go to one of your competitors instead. Straight forward navigation is essential. When building your website’s navigation map, make sure that it is both simple and logical. Thorough testing will be required to ensure it works effectively. It is also worth keeping in mind that users will be viewing your website from various different websites, therefore making it essential that navigation is optimised for desktop computers, laptops, tablets and smartphones.

Having clear call to action buttons can help to transform users into customers.
Having clear call to action buttons can help to transform users into customers.

Clear call to action buttons

Studies have proven that users are much more likely to click on buttons than on text links. When designing your website, make sure your call to action buttons like ‘Buy,’ ‘Checkout,’ and ‘Register’ are easy to spot on your website. Keep them at the top of your page as some users will not bother reading all of your content and therefore may miss your call to action buttons if they are placed at the bottom of your website. It is also important to make sure you refrain from having too many call to action buttons on one page as this can be both distracting and confusing for users. If they are unsure what they need to do on your website, then it is unlikely that they will convert.


When writing and presenting content on your website you need to make sure it is audience-oriented rather than simply SEO-oriented. Whilst your content needs to be optimised for SEO, if it is simply stuffed with keywords, those viewing your website will see it as spam. When creating a web design for your website, make it easy for users to locate the information they require and present your content in an engaging way that captures users’ attention. The easier it is for users to find your information and the more engaging your content is the more likely users are to complete their call to action.

Reduce loading time

The quicker your website loads, the better chance you stand at converting users. If your website takes ages to load, impatient internet users are likely to click off and go to a competitors’ site instead. Users will not sit around and wait for more than about five seconds. You can reduce the loading speed of your web design by making sure the coding is clean and that you are not using unnecessary content that adds little value to the user experience.

Social media integration

Not only are internet users impatient but they are also lazy. If you require users to register before they can buy your product or service, presenting them with a lengthy online form can be off-putting. Instead integrate your web design with social media. Allowing them to sign in with Facebook or Twitter will enable you to capture the information you need from them, whilst allowing them to complete the checkout process quickly and easily. Users are much more likely to convert into customers if you use a straight forward checkout process.

Streamline your checkout process to increase conversion rates by allowing users to sign in using their social media account information.
Streamline your checkout process to increase conversion rates by allowing users to sign in using their social media account information.


When it comes to improving your web design with the aim of increasing conversion rates, it is a matter of testing to see what works and what does not. Every change you make to your web design should be justified by your users’ online experience. The better shopping experience you can provide through your web design, the more likely users are to become customers.


An article by Zachary Lowton in conjunction with web design in Southend specialists Bulldog Social Media.


Image credits: jules:stonesoup & Sean MacEntee

Health and Beauty

7 Tips to Overcome Erectile Dysfunction

For a man, suffering from erectile dysfunction can be embarrassing and demoralising. No guy wants to have to face any issues with his sexual performance, but the real truth is that over half of men will suffer from it in some form during their lives.

If you believe those staggering statistics, then shouldn’t we be talking about it? Instead of getting overwhelmed, why not face your mountain and focus on getting your mojo back?

There are so many things you can do to regain your confidence and kick-start your sex drive and performance. Here are just 7 of the ways you can fight off the physical and mental causes that can cause ED.

1. Talk

One of the biggest fights for a man experiencing erectile dysfunction isn’t downstairs, but upstairs. Your head is one of the biggest contributors to any erectile problem, so get your problem out in the open with a mate, a doctor, your partner or even someone on a helpline! You’ll soon breathe a sigh of relief and realise that there’s more you can do than you think, and that you don’t have to panic or worry every time you step into the bedroom!

It might be good to talk to an advisory service
It might be good to talk to an advisory service

2. Chill

Stress affects every area of your life if you don’t manage it properly, or you’re too busy or overwhelmed by things going on in your life. It might be the last straw if you can’t enjoy intercourse on top of all that. The truth is that stress will undoubtedly affect your performance, so make sure you make time to relax. Sleeping more will also help increase your testosterone and hormone levels!

3. Exercise!

The more you exercise the more muscle you can build. When you build more muscle and work out, your testosterone levels increase, and you get healthier! It’s a complete win-win. Linking back to the previous section, ‘chilling’ for you might be hitting the gym. Exercise is an amazing way to get you feeling good, release endorphins and release stress too. A toned body doesn’t go amiss with the ladies either…

4. You Are What You Eat

Remember that if you eat badly, your body won’t thank you for it. Not many people think that your diet can impact your sex life apart from bringing food into the bedroom. In reality, your diet really does impact your overall wellness, how you feel, and even your stamina and performance during intercourse. Get your fruit, veg, protein and carbs, and make sure you have omega 3 fatty acids to help reduce any systemic inflammation. Eating well helps prevent and protect you from ED, and you might get a six pack out of it too!

5. Try Something New

Viagra isn’t just for older men; it’s actually a fantastic tool to get your sex life going again. Maybe you’ll have to use it for a while, or maybe it will be just the temporary boost you needed for your confidence. Whatever your situation, it’s a great way to help you overcome your erectile dysfunction in a practical way. Don’t be put off, give it a go. It might be just what the doctor ordered.

6. Cut Drinking and Smoking

Both alcohol and the harmful chemicals from smoking have a big effect on your body and your nervous system. Alcohol obviously reduces your response time and sensitivity, two things which play a huge role in intercourse and shouldn’t be neglected.

Cut down your drinking and smoking
Cut down your drinking and smoking













But you might be asking yourself, isn’t that temporary though? It is when you finally sober up, but long term heavy drinking can lead to permanent nerve damage and many other diseases that will lead to ED. As for smoking, in the short term the vessels in your penis may narrow, which reduces blood flow. In the long term, if you ever need treatment for cancer or radiation therapy a history of smoking can have extremely damaging effects on the tissue and nerves that play a huge part in getting and maintaining an erection.

7. Watch What You Watch

Watching high levels of pornography can have a detrimental effect on what turns you on. Coupled with masturbation, you create neural pathways in your brain and, over time, modify what turns you on and what you associate with sexual feelings. If you want a great sex life, you might want to discipline yourself so you can enjoy the real thing, instead of a false onscreen representation. Your expectations could be way off too, and lead to further issues with getting aroused.


There are so many factors that can have a big effect on your sex life. Sex is great, and it should be enjoyed to the full!

It doesn’t mean that you’ll always have to suffer though; these 7 top tips can help you overcome your erectile dysfunction, and help to prevent it in the future. Don’t make a mental mountain out of a molehill; with perseverance, communication and a bit of discipline you can still make your molehill stand like a mountain.

A health article brought to you by Zydol Express, a site which supplies a range of medications.



Image Credits: LoopZilla and Mike Cogh