SEO and SM Technology

Web design tips that will help you increase your conversion rates

Whilst getting internet users to visit your website through clever marketing and SEO techniques is an achievement in itself, unfortunately the hard work does not stop there. Once users are on your website, they have the choice of whether or not they purchase your product or services or fill in your sign up form (depending on what the call to action is). This decision will be based on how well you have optimised your website for conversion. Your websites conversion rate is the number of users that complete the call to action and become a customer. In this article we will provide you with a few web design tips that will help you increase your conversion rates.

Simple navigation

When designing a business website it is important to make it as easy as possible for users to access the information they need. Rather than clicking through numerous pages to find the information they are looking for, users are much more likely to click off your website and go to one of your competitors instead. Straight forward navigation is essential. When building your website’s navigation map, make sure that it is both simple and logical. Thorough testing will be required to ensure it works effectively. It is also worth keeping in mind that users will be viewing your website from various different websites, therefore making it essential that navigation is optimised for desktop computers, laptops, tablets and smartphones.

Having clear call to action buttons can help to transform users into customers.
Having clear call to action buttons can help to transform users into customers.

Clear call to action buttons

Studies have proven that users are much more likely to click on buttons than on text links. When designing your website, make sure your call to action buttons like ‘Buy,’ ‘Checkout,’ and ‘Register’ are easy to spot on your website. Keep them at the top of your page as some users will not bother reading all of your content and therefore may miss your call to action buttons if they are placed at the bottom of your website. It is also important to make sure you refrain from having too many call to action buttons on one page as this can be both distracting and confusing for users. If they are unsure what they need to do on your website, then it is unlikely that they will convert.


When writing and presenting content on your website you need to make sure it is audience-oriented rather than simply SEO-oriented. Whilst your content needs to be optimised for SEO, if it is simply stuffed with keywords, those viewing your website will see it as spam. When creating a web design for your website, make it easy for users to locate the information they require and present your content in an engaging way that captures users’ attention. The easier it is for users to find your information and the more engaging your content is the more likely users are to complete their call to action.

Reduce loading time

The quicker your website loads, the better chance you stand at converting users. If your website takes ages to load, impatient internet users are likely to click off and go to a competitors’ site instead. Users will not sit around and wait for more than about five seconds. You can reduce the loading speed of your web design by making sure the coding is clean and that you are not using unnecessary content that adds little value to the user experience.

Social media integration

Not only are internet users impatient but they are also lazy. If you require users to register before they can buy your product or service, presenting them with a lengthy online form can be off-putting. Instead integrate your web design with social media. Allowing them to sign in with Facebook or Twitter will enable you to capture the information you need from them, whilst allowing them to complete the checkout process quickly and easily. Users are much more likely to convert into customers if you use a straight forward checkout process.

Streamline your checkout process to increase conversion rates by allowing users to sign in using their social media account information.
Streamline your checkout process to increase conversion rates by allowing users to sign in using their social media account information.


When it comes to improving your web design with the aim of increasing conversion rates, it is a matter of testing to see what works and what does not. Every change you make to your web design should be justified by your users’ online experience. The better shopping experience you can provide through your web design, the more likely users are to become customers.


An article by Zachary Lowton in conjunction with web design in Southend specialists Bulldog Social Media.


Image credits: jules:stonesoup & Sean MacEntee

Home Improvement Lifestyle

How to Blend Rugs & Runners to Your Existing Interior Design

Rugs and runners are becoming an increasingly popular way to add striking style to the home. Available online or from any home improvement store, these floor coverings are a great way to add colour and captivation to any room. However matching rugs and runners together with existing interior design can be tricky and if not carefully considered can leave rooms looking crowded and overwhelmed.

Here are some top tips on how to blend in floor coverings so that they complement the existing room ambience.

Size it Correctly

Choosing the correct size is the first step towards blending rugs and runners together with existing interior design. Accurate measurements should be made and then double-checked to ensure that money isn’t wasted.

Size it correctly; there will be plenty of choice
Size it correctly; there will be plenty of choice

It’s important that before purchasing a rug or runner, homeowners make sure it is sized accurately in comparison to furniture. For instance a rug that is twice the length of the couch will look odd and out of place, whereas if one matches in size it will complement the existing interior design. 

Place it Perfectly

Considering where to place rugs and runners will have a huge impact on the overall room appearance. Runners placed in the hallway for example will need to be eye-catching and bold to bring colour to what is usually a plain room, whilst rugs used in the lounge may be more subtle and sophisticated. Whilst blending rugs in with interior design is crucial, it’s also important not to hide rugs and runners behind couches and televisions as this simply defeats their purpose. Floor coverings should bring attention to the room, improving design and creating a visual appeal.

Rugs and runners are often bought with a practical purpose in mind as well as a way to add to interior design. Thinking about the purpose behind buying a rug or runner will make help homeowners decide upon placement, and ultimately enable them to make the next step towards blending floor-coverings in with existing decor. For instance whilst rugs can artfully be used to hide damage, runners can be placed on staircases as a way of quieting creaky floorboards. Homeowners can in this way base their decisions on practicality as well as style, allowing them to enhance design simply by covering up existing flaws and damage. 

Choose a Complementary Style

The final step towards blending a rug or runner in with existing interior design is to find a complementary colour and style. In rooms which already have a dominant colour theme, floor-coverings should blend in, adding to the stated mood instead of creating a contrast. In understated rooms however, such as hallways, which may simply have plain walls and wooden floors, an extravagant, multi coloured runner or heavily patterned rug will make a striking impression.

Runners can make a colourful addition to a hall
Runners can make a colourful addition to a hall

Of course, how detailed and intricate rugs and runners are, really depends upon whether or not they are intended to be the main feature of the room.

Homeowners should think about every, tiny detail when it comes to deciding on style. From Persian to Pappelina rugs and runners, there is an array of fantastic designs to choose between. The texture, material, colour and pattern will all have a significant impact on room interior. Whilst floor-coverings should complement existing decor, it’s also important that homeowners don’t go crazy when it comes to patterns and designs. For instance incorporating the striped pattern into everything from the rug to the pillow cases may look a bit too much. Whilst it’s vital to blend in rugs and runners, there is a clear difference between subtle matching and overkill.


Matching rugs and runners to existing interior design is essential. From choosing the correct size to deciding upon colour, every aspect involved should contribute to enhancing room appearance. Those looking for an affordable, easy and successful way to add style to their home will find purchasing a rug or runner is the ideal way to do it.


By Maria Hubbard.



Image Credits: Karen Horton and smittenkittenorig