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Web Design

Web Design: What Makes a Great Business Website?

When it comes to web design, quality is always a tangible and measurable reality. You’ll know that your website design is effective and of good quality, because you can see it in your search engine ranking and the flow of your business transactions online right away. Whether it is a law firm web design or for any other industries, you’ll know that you are dealing with the right service providers because they have the widest range of products and services. Hiring a web design specialist is a lucrative investment that offers a big ROI.

Website-Design

What are the elements of a top-notch web design?

There are numerous components that a successful and effective web design has that no other websites can deliver. You can enjoy the perks of having these innovative and effective components if you choose the real deal in the industry. There are overflowing choices of service providers in the vast and competitive website design niche. The experts have the most advanced and up to date techniques and technologies that will be integrated into your website for the best results.

Call to Action

Successful websites have a call to action element and button that would let your target demographic act on or respond to what you want them to do. You may call for them to register or sign up and purchase your service and product and they should basically have a positive response to that call. Call to Action in your web design is an element that is quite popular in web interfaces with clickable buttons that allow your customers to perform an action. The button may also redirect your potential customers to another web page that offers additional information and basically requires clients to take action.

Professional web designers create an effective button for your Call to Action element with attention-grabbing features or enticing customers to click. There are effective and professional design techniques that make this happen.

Search Box Best Practices

The search box is one of the most important components of a web design, especially in content-heavy websites. Online users and visitors basically resort to the search box if they want to find something specific in your content in a hassle-free and fast manner. Search boxes are usable and functional and it is the best compensation if your content is not yet properly organized for easy content access. A web design with the search box element becomes more user-friendly because this component is crucial for basic and even advanced website navigation.

Expert web design allows the addition of new contents every now and then and ensuring a quality navigation scheme even with the heaps of information or contents that are regularly adding up on your site.

Hiring the best web design specialist is a practical and sound investment especially for a successful digital marketing campaign. Your website becomes a powerful and effective marketing tool that not only boosts your online presence but also ensures better sales and profits.

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Technology Web Design

Conceiving a Web Development Solution that is Accessible to All

Web development is not just about coding snippets or designing interfaces, there’s more to it. Over the time, the development community has evolved to unveil new elements and facets of the development process. One such essential feature is that of accessibility. Web accessibility is a pivotal element that determines the usability of a web development solution. In literal terms, accessibility can be defined as making web accessible to people with disabilities or even all abilities. Though, it is crucial for every developer to comprehend the significance of web accessibility, at times many development geeks overlook the fundamental aspects and thus, commit some common mistakes.

The common web accessibility mistakes have more to do with the failure of developers to comprehend the concept rather than the failure to understand technology. To avoid these errors, developers need to ensure that they by-heart the driving fundamental of accessibility- what you see is ‘not’ what you get. Here’s an overview of the common errors that developers often commit when it comes to making a website accessible.

Always “Click here”: No, we don’t have any issues with the term in itself, but we do mind the occurrence of a text on a page, using a generic term, to target different pages altogether. In order to maximize accessibility the best way out is to proceed from one link to the other on a page and scan the content as you proceed. It is best to keep navigation linear. Non-visual users don’t have the choice to navigate through the entire page just to scan the context of a certain text. Assigning unique text to a unique link is quite beneficial, especially in case of non-visual users.

web development solutions

Lack of Keyboard Accessibility: People with mobility disabilities or those who are suffering from diseases like Multiple Sclerosis or Parkinson’s, often use screen readers and thus access your site without a mouse or any other pointing devices. These users are often stymied by the lack of keyboard accessibility, which becomes more evident while using features that cannot be accessed without using a mouse. This makes it impossible for these visitors to navigate and know where they are on a page.

Bad Contrast: The contrast between background color and text color contributes majorly to the readability of a website. This particularly concerns the users who are suffering from color-blindness or any other visual impairment. It may also affect any user who is browsing your site on a device in a less than optimum condition- in bright sunlight on a handheld device or sitting in a corner in a coffee shop. The optimal color contrast is described in terms of ratio that can range from 21:1 (for high contrast) to 1:1, when the background and foreground are using the same colors. For normal sized print a contrast ratio of 5:1 is acceptable

.CAPTCHAs: Choosing between accessibility and Spam prevention has always been a tough call. However, various alternatives of CAPTCHA are available when it comes to Spam prevention. Scanning the content thoroughly is a great way of preventing Spam without impacting the accessibility of a user. CAPTCHA codes often act as hindrances for users with disabilities.

Instructions Led by Colors: A very relevant example of this can be seen on various live websites that repetitively use the text- “all fields marked in red are mandatory.” Such instructions are completely fruitless for users who access your site on devices that don’t display color or are incapable of distinguishing between colors themselves. Any visually impaired user finds it difficult to even detect if there are any colors on your web page or not.

A web development solution is successful only if it is accessible to all. You need to value both able and specially-able users alike. This will make your site highly accessible and can increase its viewership. Only then you will be able to establish an eminent presence on the World Wide Web.

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Web Design

Latest Web Design Trends

The web designing is a constantly evolving field, the web designers have to be on their toes always to know the latest technologies and implement the same in their design to provide the best user experience. Some of the latest web designing trends are discussed below:

Typography: Expert web designers suggest that typography is sure to be the future trend of website designing. The experts are of the opinion that it will receive a huge boost in the near future and will be a hit among the website owners. Owing to the vast variations in typography, the web designers have the options to choose different fonts. While there are plenty of typography options to choose from, it is important that you take your time to choose the right typography; the design you choose must be both visually appealing as well as trendy. With typography gaining more and more significance, the website designers need to change their designing strategy to replace the text with images and focus on increasing the visual appeal of the website.

Responsive web design: It is a known fact that today more and more people are using mobile devices to browse internet and since each mobile device have a different screen size and resolution, responsive designing is fast gaining popularity as the future trend of website designing. A responsive website design eliminates the hassles of irresponsive website due to screen size and resolution issues and makes the website functional on all kinds of mobile device. A single responsive website design layout works flawlessly both on desktop and mobile device.

Vertical scrolling: This is a popular web designing trend that is fast gaining popularity. Today, majority of the websites provide both vertical as well as horizontal scrolling. Vertical scrolling allows the web users to browse through the different sections of the website conveniently and easily. The vertical scrolling option makes the website more user-friendly and easy to navigate. The latest development in the vertical scrolling trend is the scrolling of menus of buttons. This implies that as the user scrolls down the page, the header menu scrolls down as well and thereby makes it easier for the users to choose the menu option.

Big Buttons: As the touch screen mobile phones are gaining fast popularity, it is natural that big buttons are becoming the order of modern mobile website designing trend. Initially, only a few websites had large buttons, but today, it has become a necessity and almost all the mobile websites have large buttons. The buttons makes tapping easy for the mobile users. While, it makes browsing easy and pleasant, it has a drawback too. The main disadvantage of having big buttons is that it requires heavy graphical elements which affects the loading time of the website. The designers are already working hard to find a solution to get rid of this problem.

Parallax Scrolling: Parallax scrolling has existed for quite some time now, but it was previously restricted only to video games. Today, it has become an integral part of the modern day website designing projects. Parallax scrolling allows the web designers to manage the depth of the various design objects in a better way.

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Business and EDU Web Design

Steps To Set Up a Web Design Business

If you possess a degree in web design or you are acquainted with the Net, then setting up a web design company won’t be very difficult for you. If you are aware of the nitty-gritty of designing a website, then this can be converted into the most lucrative business you can ever think of!

Nowadays, for each and every business online presence has become very essential. Moreover, almost everyone is jumping on the bandwagon by shelling out for their personal websites. The article highlights some easy steps to help you start your own web design business.

Web Design Business

Build your personal website

Before hunting for clients, you must launch your own website first. Give your best with the finest designs that you can give so that your website looks perfect in every way. Thereafter, aim your prospective clients on your site so that they can view what your site can offer.

Gain knowledge of the fundamentals of designing a profitable website

Learn about what are the necessary things that are required to create a website. This involves having a look at what the other big businesses are doing and distinguishing between different websites in terms of their quality and accessibility. Besides the layout and design you will also have to deal with the maintenance, information change and navigability of the website.

Offer extra services

Think about ways to grow by offering supplementary services like the SEO, traffic promotion and internet marketing. A majority of clients are unaware of all these things and a few do not have time to do this stuff on their own, so they would be more than happy to give you an additional money for these services.

Make a portfolio

Offer your web design services to an NGO like a local clinic or a church rather than offering the same to your family members or close friends. This will not only be a noble deed but the recommendation that you will receive will make your resume look even more noticeable and striking.

Market study

Market study involves the kinds of customers you want to attract to your website. Settle on whether you want to target clients who need plain websites or you want to attract clients who are interested in sites with larger databases or websites with shopping carts. Moreover, if you are offering the same services as offered by your contenders then give details what benefits you are offering.

Financial deliberation

Financial explanation of your company should include cash flows, sales info and the estimated profit on what you have invested. It will also be very useful if you can give graphs or charts that can depict the expected sum of your company over a timeline of minimum 3 years.

Market your product

This is the last step which includes making a list of complete prices about the internet packages offered by your website. You should also incorporate any monthly services that can be highlighted with your web design packages like tech support or maintenance. Also include the list of publications which you are intending to promote.

Associate with other freelancers

You can hire SEO specialists who can give suggestions to your customers on how they can gain maximum benefit from their business. Connect with the copywriters who can develop content for websites. This way when you will start working as a group, you will be able to land more jobs by joint ventures and indirect connection.

Earlier the web designers used to make websites with the help of scratch. However, nowadays, you can buy templates and then modify it as per the requirement of your customer. This not only saves your time, but is a great option that you can take into consideration.

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Web Design

Is In-House Web Design Worth the Effort?

Do you consider yourself to be fairly proficient when it comes to Internet technology? If you’re like most small business owners, you’ve had to develop a technical skill set that’s far beyond your core competencies. After all, calling in a technical support service every time you run into a technical glitch can be very expensive.

At a certain point, however, you hit the wall and have to decide whether or it’s actually worth your time to learn and pursue new technical frontiers. More often than not, the question of whether or not to pursue outside technical help is made right around the same time as their decision to upgrade their website.

web design worth

If you’re faced with the decision to outsource or keep web development services in -house, here are a few things you need to consider.

The In-House Advantage

In the perfect world, businesses like to keep as many services in house as possible, including web design. After all, why take on more expenses than are really necessary? The challenge here is insuring that your return on investment (ROI) is equal, or greater than, the money it would take to get you or employees up to speed on the latest web development skills.

Businesses with their own, in-house, IT departments are at an advantage here because these employees can, obviously, pick up new tech skills faster than lay people.

Of course the biggest advantage to keeping web development in house is that you can keep a much closer handle on the entire process. That, as we’ll see, can be a pretty big deal.

Outsourcing Your Website

Outsourcing your web development projects comes with some very distinct pros and cons. While there’s nothing necessarily wrong with outsourcing, it’s important that you understand these factors before forging ahead.

The biggest advantage of outsourcing is that you buy top-of-the-line skills straight out of the gate. Assuming you’ve done your homework, your outsourced web designer should be versed in the latest development skill and have access to state-of-the-art web design software. When you need to get your project off the ground in a hurry, this is definitely the way to go.

One big downfall to outsourcing is that you’re not in the same building as the designers and, in many cases, you’re not even in the same country as they are. This can cause real slowdowns in the communication process and can slow things up considerably.

You’ll also find that contractors are much more accountable when they’re located in the same city as you are. For that reason, we highly recommend using local contractors over offshore workers.

Finally

Oftentimes, the decision to outsource isn’t an all-or-nothing proposition. Some projects may call for you to outsource bits and pieces, but keep most of the work in-house. For example if you’ve already got a top-notch graphics designer working for you, there’s no need to send that work to someone else.

The Internet allow for a level of flexibility that makes the decision to outsource or stay in-house a lot easier than it once was.

Dave Gates works with a web design company in Utah. He also blogs about online marketing and web design.

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Web Design

Selecting the Best Website Builder For Small Business

The very idea of starting up a website can freak out many entrepreneurs. But it should not. Nowadays, there is no need to hire a team of HTML gurus in order to create a website. Furthermore, you don’t need to have a huge budget. With modern sitebuilders you can bring all your ideas online without spending a dime in short order. However, in order to avoid unwanted risks you should be very attentive when selecting a website builder for your small business.

website builder

The Importance of Selecting the Right Platform

You should never underestimate the importance of selecting the right sitebuilding platform for your business, because it’s the platform that has a drastic influence on your success with customers, and your competitiveness. That’s why I recommend selecting reliable, tried and tested sitebuilders that have a long history in sitebuilding sphere. Fortunately, I know such a platform. It is uCoz. If you’re an entrepreneur, it is definitely worth your attention. Check the following characteristics of this site constructor to see that it perfectly meets the requirements of any business website.

Why uCoz?

This sitebuilding platform was founded seven years ago. Ever since its launch, it has lead a very clear policy, and built a very friendly Community of users. Millions of customers can’t be wrong! So, let’s point out what makes uCoz the best website builder for small business:

  • Versatility. On this platform you can create any kind of a business website. Whether you are an artist, musician, photographer, jewelry retailer or a fashion designer, you will definitely find a module that will meet the requirements of your business.

  • Functionality. Each module features a whole bunch of extra handy modern web design tools. Some of them are available within the free package, while others are provided after subscription. The selection of widgets and gadgets is very impressive. There you will find tens of extra functional tools to improve the performance of your website.

  • Reliability. uCoz has a very high level of security and backup option, that is very important for any kind of business.

  • Great designs. There are more than two hundred free default templates on uCoz. With such a selection you have good chances to create a unique website. Moreover, there is an official template store where you can find even more templates for your business.

Separately, I would like to determine the advantages of using uCoz e-shop module:

  • It doesn’t differ from other professional e-shops in its functionality.

  • Simple management. You can easily add items, download price lists, set up deliveries, discounts and special offers in your Admin panel.

  • Variety of payment methods. You can use different payment methods within your website: credit cards (Visa/Mastercard), Electronic money (Webmoney, Yandex money), as well as Mobile payments.

With websites created on uCoz you can sell both material and electronic goods. Furthermore, you can build your e-shop as a part of your main site – on uCoz you are offered the most advanced web design tools to modify and develop your web pages: you can instantly add forums, galleries, blogs, online stores, and other modules to your main site. Isn’t it great?

Conclusion

As for me, uCoz is the best website builder for small business. It can offer the functionality of a full-fledged online store for a very reasonable price. By the way, there is also a free plan on uCoz, and you can try it without any risks anytime! Of course, free package will not give you the whole idea about platform functionality, yet it will definitely give you a new experience in sitebuilding! Don’t lose your chance to create a great website in a matter of minutes – build your first website on uCoz today!

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Web Design

Reasons Why A Professional Website Is So Important

Your website is the most important aspect to work on in preparation for any marketing campaign. The cost per acquisition is ever rising, so it’s vital that you make a good first impression.

A professional website design is so important because you need to make engage and entice people the second they land on your site. As a result, it makes sense to hire a professional web design company to build your website. If you don’t have good web design knowledge you’re wasting your time if you attempt to build your own site. You can quite easily order a low cost web design package nowadays that it makes no sense to build your own.

Professional website

If you have had training in web design, you may consider building your own site, however you will still need to be aware of the latest online developments and modern code to meet user and search engine requirements.

At all costs avoid poor quality web design builder programmes; you’re wasting time and money by doing this. You may question how much you are willing to spend on your website although you should also be aware that having no or a poor quality website is actually far more costly.

Reasons Why A Professional Website Is So Important:

  • Your website needs to convey a clear message, a quality web designer will be able to achieve this effectively.
  • It’s important to stand out is online, a high quality website will ensure that your business is favourable.
  • Your website is the forefront of your business. Regardless of how important you think it is to have a presentable website, your customers will expect you to have a good quality site. Otherwise they could quite rightly question the rest of your service offerings.
  • A modern web design will place your business above your competitors. People are attracted to quality. If you present yourself professionally online, you’re sure to win more business!

Developing your website is one of the most important things you can do. Everyone is trying to attract new business and win more clients, but a poor quality website is never going to fulfil your requirements.

It’s likely that there are many other businesses offering the same or similar services to you, the only way to stand out online is through your website.

You don’t need to break the bank to enhance your online appearance; an affordable web design package should fulfil all of your requirements.

Remember the website is not designed for you, I’m sure that you’re aware of the good service you provide and the high standard of work you deliver, but potential customers may not be aware of this, so your website is the only avenue to convey your message with them.

People subconsciously associate a professional website with a professional company. It’s bizarre how the human brain works, but it’s a fact that we all subconsciously assess visual aspects before using any of our other senses.

Author:

Danny Nevill is the founder of Universal Web Design, a fast growing internet marketing agency.

Categories
Marketing Web Design

Your Website & Marketing

Your website is the most important aspect to work on in preparation for any marketing campaign. The cost per acquisition is ever rising, so it’s vital that you make a good first impression.

A professional website design is so important because you need to make engage and entice people the second they land on your site. As a result, it makes sense to hire a professional web design company to build your website. If you don’t have good web design knowledge you’re wasting your time if you attempt to build your own site. You can quite easily order a low cost web design package nowadays that it makes no sense to build your own.

website marketing

If you have had training in web design, you may consider building your own site, however you will still need to be aware of the latest online developments and modern code to meet user and search engine requirements.

At all costs avoid poor quality web design builder programmes; you’re wasting time and money by doing this. You may question how much you are willing to spend on your website although you should also be aware that having no or a poor quality website is actually far more costly.

Reasons Why A Professional Website Is So Important:

  • Your website needs to convey a clear message, a quality web designer will be able to achieve this effectively.
  • It’s important to stand out is online, a high quality website will ensure that your business is favourable.
  • Your website is the forefront of your business. Regardless of how important you think it is to have a presentable website, your customers will expect you to have a good quality site. Otherwise they could quite rightly question the rest of your service offerings.
  • A modern web design will place your business above your competitors. People are attracted to quality. If you present yourself professionally online, you’re sure to win more business!

Developing your website is one of the most important things you can do. Everyone is trying to attract new business and win more clients, but a poor quality website is never going to fulfil your requirements.

It’s likely that there are many other businesses offering the same or similar services to you, the only way to stand out online is through your website.

You don’t need to break the bank to enhance your online appearance; an affordable web design package should fulfil all of your requirements.

Remember the website is not designed for you, I’m sure that you’re aware of the good service you provide and the high standard of work you deliver, but potential customers may not be aware of this, so your website is the only avenue to convey your message with them.

People subconsciously associate a professional website with a professional company. It’s bizarre how the human brain works, but it’s a fact that we all subconsciously assess visual aspects before using any of our other senses.

Author:

Danny Nevill is the founder of Universal Web Design, a fast growing internet marketing agency.

Categories
Web Design

The Benefits Of A Squeeze Page

Squeeze pages have been around for some time and many big businesses have been cashing in by adopting them.

The beauty of a squeeze page is that it gives you a chance to offer customers something different, something that’s not available to everyone.

What Is A Squeeze Page

A squeeze page is an exclusive page for any give subject that is designed to convert visitors to take action there and then, whether that’s to supply contact information in return for something or to buy a product or membership there and then.

Squeeze Page

How To Use A Squeeze Page

There are endless opportunities to use a squeeze page. The strategy should be to send people away from what they are currently doing to your squeeze page as this will increase your chances of converting a the visitor into a sale significantly.

You should use these marketing channels to direct users away from what they are currently doing and onto your squeeze page:

Facebook, Twitter, Linked In & Google +

Social Media sites make it very easy to direct users straight to your squeeze page. If you create a post promoting ‘Low Cost Web Design Packages’ it’s more than likely that the people who click will want to know everything there is to know about your packages and how to order. Since this is what people want to be able to find out by clicking, you are simply meeting their demands by sending them to your squeeze page.

Facebook, Twitter & Linked In also offer advertising opportunities within their sites. This is a great way to advertise directly to your target market. Social adverts even allow you to send their users directly to a squeeze page. This can be a very effective marketing strategy since people are only going to click if they are interested!

PPC

Google’s Pay Per Click advertising system is slightly more advanced than the other social media marketing channels. Whilst Google does allow you to send users to a squeeze page, Google will track the users activity once they land on your page and if for what ever reason there is a consistency in the sense that people are leaving quickly after they land on that page then Google will  begin to reduce how often your ads are displayed.

YouTube

Inserting a hyperlink below your video is a great technique used by many big businesses. This strategy is rather simple; insert an arrow or the text ‘click the link below for further information’ at the end of your YouTube video and your conversion rate will soar!

Email

If you regularly contact your customer list, then you should have a good relationship those recipients. If so, then you should be able to convert a number of your mailing list into customers over the coming months. Simply set up a number of squeeze pages over the coming months and within each you should promote ‘ONE’ special offer within your email. Your e-mail message should be fairly simple, just promote the offer and direct the user to the hyperlink, which sends them to your squeeze page. By making it easy for customers, you will actually convert a significant number of customers into sales.

What To Include Within Your Squeeze Page

Your squeeze page should follow the Aida model, contain concise information and flow from building trust, developing the desire and converting the customer in one swoop.

This is a good order to follow:

  • Description
  • Offer
  • Testimonials
  • Packages
  • Order Information

What A Squeeze Page Looks Like

We constantly test and analyze the data from our squeeze pages and found that this set up works really well for our business. There is no bog standard squeeze page that works instantly for all businesses. It takes time and effort to develop and test the best formula for your business.

This is an example of our Low Cost Web Design Packages page:

Since we added the video production at the beginning we saw our conversion rate increase by 11%.

Categories
Web Design

Best Websites and Blogs For Music Lovers

Music is one thing that is loved by people of all age groups. Music has become an inseparable part of our lives. Music lovers are always in a rush to find and add newer songs to their collection. It does not matter whether the music lover has craze for newest latest songs or have passion for old classy one, they definitely need some places to enjoy their lovable music. Well of course there are like uncountable websites and blogs for music lovers that serve the purpose for them to sooth in their music thirst. We also have attempted to summarize some of the best websites and blogs for music lovers that offer different renowned services and facilities to such aficionados of the music. Here is below the list of best websites and blogs for music lovers. Have a quick look –

Music Lovers

  1. Songs.pk – This one is among the best websites from where you can download music for free. This website offers any kind of music to download, particularly bollywood music. The plus factor all sorts of ghazals, old classical songs, and remix songs are also available. It also provides reviews of the music.
  2. 22 Tracks – If you have got interest in national as well as international level music then this is the best place to make a visit. The best feature of the website is its simple layout along with a display page that is easy for loading. It provides 7 days free downloading.
  3. Mp3skull – If the name is unique, so is its on growing reputation. This is among those few online sites who have gained reputation in shorter period of time. Not majority of people were totally aware of Mp3skull but the amazing services it provided make it famous in a fortnight.
  4. Funmaza – Yes, you know it already. Obviously there are very few music lovers especially in India who are not aware of this website. Funmaza has got a compilation of almost all the Pakistani songs as well as bollywood songs plus wallpapers from the very newest movies are also there.
  5. Indie Shuffle – The next in our list is Indie Shuffle which has got a very good classy compilation of Indie tracks. Indie Shuffle also provides very good artist information that is a boon for music lovers. So go ahead and enjoy.
  6. Mp3hungama – This is the best place to find all sort of musical songs, from easily available to rare ones, from trendier ones to very soft ones. You can get even the rarest songs from this website very easily.
  7. Beemp3 – This is actually not only a song downloading website but more of a blog that can act as a search engine for music lovers to search only for music. In simple words, if you want to search for any specific song, just go to Beemp3 and get equipped with better results.

These were few websites and blogs that offer the musical delights to the music lovers.

Signature: the articles was sponsored and written by a guest post writer of Alt-Tshirts.com. If you are looking for quality band tees, hats and hoodies then you should visit their store. New arrivals come daily and the choice is really great: 400+ bands and 12 000 items in total.