If you are looking to sell or promote a product or service online, what’s better than getting a team of experienced and accomplished marketers to promote it for you, and bring in some sales?
You can easily hire some salespeople if you are looking to market in the real world, but in the cyber world, salespeople (AKA affiliate marketers), who can deliver aren’t always easy to get on board.
Following are some guidelines to help you find and get proficient affiliate marketers to work for you.
1. Sign Up at Affiliate Networks
There are different websites working as a platform for affiliate marketers and businesses looking to promote their products or services via affiliate marketing. You can start from signing up at some of these networks and listing your product. Some of these networks are free while others require a small registration fee. Once you become a member, you will also find a lot of technical support to help you monitor and record the referrals and sales coming from your affiliates.
2. Promise Hefty Commissions
This sound like a no-brainer, but many businesses seems to ignore this while creating affiliate programs. The truth is that you cannot get experienced affiliate marketers to promote your product, unless you are offering good enough returns. Affiliate marketing is not easy, especially with Google tightening the screws on affiliate marketing or ecommerce websites. Now you need to produce unique content, be active on social media, constantly improve your website, and gather some quality links to receive traffic and send it your way. Needless to say, you need to offer some good compensation to those who are willing to do all this stuff.
3. Get in Touch
Just signing up at a network and listing your product is not enough. You shouldn’t be waiting for affiliate marketers to come your way. You can shortlist bloggers or webmasters dealing in your target niche, and get in touch while offering them benefits and commissions to join as an affiliate. If you can get a real blogger to work as an affiliate, it will give a great boost to your sales and credibility.
4. Give Away Free Copies
Don’t shy away from offering free copies to potential marketers. Hardly any affiliate marketer or blogger will sell a product that they are not sure about. Providing them with a free copy will let them know the product better, and they will be able to promote it better. It will also make sure that they are not promising something that is not there.
5. Train Them
Once you’ve got some affiliates on board, you should stay in touch, and try to provide them with all sorts of required information and material to help them with marketing. There’s no need to make them start from the scratch and try to figure out everything on their own. Remember, all these efforts will pay off when the sales come your way. You are not doing them a favor; you are helping your own cause.