There are some important guidelines you’ll want to follow when creating fun, informative, and ultimately successful infographics meant to entice and engage readers. For one thing, you need to pare down your information to bullet points that the average viewer can easily skim to glean the important data. But you also need to present it in a visually appealing package complete with graphics that highlight and enhance your points. And some element of the fantastic, through humor, animation, or other means, couldn’t hurt since you want your infographic to stand out and get noticed, not to mention shared. But once you’ve done the legwork to create an amazing infographic, your job is not yet complete. You also need to find ways to market it in order to ensure the greatest possible impact. So here are just a few easy and effective ways to market your finished infographics.
- Keyword appropriately. Believe it or not, there are blogs and websites out there looking for free infographics that they can post for the benefit of their visitors. And with very little work on your part, these people can find and re-post your infographics. All you have to do is title and tag your product with the appropriate keywords, including the main topic covered and words and phrases like “free infographic”. This term alone is heavily searched. If you also embed an inbound link, you can also get the marketing benefits associated with this method of sharing. Not only will your backlinks multiply, but you’ll get traffic from anyone who clicks on the infographic.
- Post on your own platforms. While you’ll almost certainly post your infographics on your own website or blog initially, don’t neglect to add it to your many social media profiles, as well, including options like Facebook, Google+, YouTube, and Pinterest, as well as sharing sites like Reddit and Digg, just for example. These sites can exponentially increase chances for sharing, especially if you include buttons to make the process easier for viewers.
- Tweet it up. You might be familiar with the concept of sharing links via Twitter, but if you really want to increase your odds of getting your infographic noticed, consider that you might instead tweet tidbits of information from your infographic along with a link. This could allow you to send out your infographic link at least a dozen times without necessarily raising the ire of your followers.
- Hit up industry blogs. If you keep up steady relations with blogs that fall into your wheelhouse, there’s no reason you can’t hit them up for postings. In fact, you could be doing them a favor by providing them with free content, so long as it is high quality and they understand it is posted elsewhere on the web already. You’ll get the exposure and inbound links you crave and they’ll get added value for their audience.
Add it to a press release. Press releases are generally used to inform the public about something newsworthy happening within your business. Unfortunately, this goal won’t necessarily mesh with the infographic world. However, you can find ways to promote your infographics through the use of press releases if, for example, you create an infographic detailing the launch of a new product or service, one that virtually acts as a press release in and of itself. It’s just one more way to market your infographics and your business at the same time.