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3 Tips to Optimize Your Video Marketing Campaign

1287371_seo_2Your video marketing campaign might need a little kick to move your marketing plan into overdrive. Video marketing can help you gain the trust of your target audience. Marketing with videos is an enjoyable, entertaining way to share content with individuals but you need to keep a few things in mind in order to make an impact with your creations.

Create your videos with your target market in mind. Many newbie video marketers shoot videos covering random topics, never zeroing in on individuals who might be interested in these topics. Once you choose a topic spend time working niche specific keywords into your videos to boost your ranking in search engines. By noting a few seemingly small details you can notice a marked difference in your video page views.

Build Your Videos Around Keywords

If you want to get bang for your video buck you need to build your campaign around niche specific keywords. Choose keywords which are interesting to your targeted prospects. Do not bother creating videos which are not keyword-optimized unless you want to generate little, untargeted and disinterested traffic to your videos. By choosing niche-specific keywords you can more easily display your content in front of prying, hungry eyes. Place in the keyword or key phrase in your video title and description field and note the keyword at least once in the video to rank higher in search engines and generate passive, targeted traffic to your videos. Use both short and long tail keywords to drive traffic to your videos.

Amp Yourself Up Before Creating Videos

Simply raising your energy by moving around and doing a bit of exercise can help you create energetic, inspired videos with greater ease. The average video lacks any passion or enthusiasm, and this shows through the presentation. Boring, listless presenters do not push you to act on their message, so you simply exit the page and forget the person or brand immediately. Memorable videos inspire you to watch the entire offering and share the video across each of your social networks. Simply sharing your passion, or your positive energy, though the video, can inspire more people to check out your offering and create a viral, or semi-viral, video.

Aggressively Promote Your Videos

Aggressively promoting your videos through multiple social media channels is a surefire way to increase your views and grow your brand. Some video marketers make the painful mistake of creating a video without promoting the content. If you do not promote your videos few people will so share your content on Facebook, Twitter and other social media channels. Make sure to bookmark your videos on Stumbleupon and Google Plus to boost page views and improve your ranking in search engines. By getting clicks through social media and bookmarking sites you will be able to rank higher on site like Google and Bing. Placing higher helps you generate targeted, passive traffic which boosts your video views.

Kelli Cooper has blogged about all things video from how to market videos online to discussing double vs single layer duplication.

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