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By far, one of the biggest advertising opportunities of late is through mobile devices. From cell phones to tablets, this is a market that cannot be ignored. It has been reported that the market for those carrying around mobile devices of all types is far greater than that of desktops, laptops and PC combined.
Google has so far been dominated by search, display ads and other options such as iAds. To many a marketer’s surprise, Facebook has been leading the pack in mobile display. With the blink of an eye, the social media giant’s mobile ads quickly came to the forefront. Consisting primarily of mobile newsfeed posts, they are considered to be almost 50 percent more effective than standard ads. This has increased performance even more when New York City Internet video advertising, photo and interactive tools are utilized.
Companies have been riding on the Facebook advertising and marketing juggernaut for some time. Who would have thought that a social media playground could turn into the outstanding advertising opportunity that it has? As it continues to expand its advertising ecosystem, Facebook will feature new and more user friendly formats, attribution and targeting tools. Predictions for Facebook advertising indicate that it will continue to grow exponentially in the years to come – and 2013 is no exception.
Like other social media masters, Twitter is no slouch when it comes to advertising. Since its inception, Twitter took off in flight in ways that no one was able to predict. Businesses have jumped upon this bandwagon just as they have Facebook and LinkedIn as a very valuable place for companies to advertise services and products.
Companies are also able to snag a larger share of the audience when they offer special deals and reach out to both existing and new customers. Since there is a user pool of more than 500 million – it is no surprise that this has virtually leveled the playing field for small businesses. In fact, they often have an advantage as they are more likely to heavily monitor this fruitful market.
Video has been enjoying a growth spurt for some time online. This could largely be due to the effectiveness of visual marketing overall, as is the case with New York City Internet Video Advertising. Because digital marketing depends so heavily upon video, it will only grow along with online marketing overall. The mobile and social arena is ripe with opportunity including plenty of creative innovation from major video sites like YouTube, Vimeo and many others.
The year of 2013 is bound to offer even more online ad opportunity than ever before. As new businesses continue to develop – social media in particular will continue to be a road that no serious company can afford not to travel.
Derek is currently blogging for a NJ Website Development Company.
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