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While optimized meta description and keyword tags are no longer a necessity when it comes to achieving high page rank, meta tags are still very important when it comes to boosting search engine optimization and click-through rates. This is because the page title and excerpts of the page’s meta description are commonly pulled and displayed whenever your site appears in search results. Of course, anything you can do to lure web traffic from SERPs is worth utilizing and taking advantage of. So don’t let anyone tell you that meta tags no longer matter in SEO. The content plugged into these tags is still instrumental in attracting visitors and boosting business.
Here are a few things to know when it comes to properly optimizing meta tags for better SEO and CTR.
Don’t Leave Meta Tags Blank, Fill In and Complete These Fields
Each meta tag has character limits. There is a 70 character limit for the page title, a 160 character limit for the meta description, and a limit of no more than 10 keyword phrases in meta keywords. Much of this content appears as a snippet whenever your site is displayed in search results. This means that the content plugged in here is very important. Go into filling out these sections with the mindset that this content will serve as an introduction of your brand to the masses when they find you on Google, Bing, or other search engines. Be sure to maximize the allotted space with keywords and phrases relevant to what your site is about and who it’s for.
Always Use Natural Looking Keyword Phrases In Meta Tags
Google’s Penguin algorithm update may have devalued techniques like keyword stuffing but keyword phrases are still very relevant and should definitely remain strategically utilized in meta tags.
Once upon a time, while surfing the web, you’d see page titles that were really nothing but a bunch of keywords strung together for better ranking. This method no longer works after Penguin and Panda updates. Instead, make the page title look natural, perhaps including the page’s title, followed by your company name, and then one targeted natural keyword phrase. Use the “|” symbol to divide each of them. For example, “About Us | Company Name | NJ SEO Company
The same approach must be taken with the meta description tag as well. Any keyword or keyword phrase plugged into your description will be bolded in search results if the user types that exact wording into their search. But we now have to be mindful of over-optimization penalties. This is where you want to show your copy-writing chops and come up with a description that’s has a call to action and uses cliffhangers to entice click throughs. And then ask yourself if what you have is compelling enough for you to click through.
Finally, while meta keyword tags don’t yield as much weight as they once did with SERPs, using keyword variations here is still good for placement in second-tier search engines.
Image Credit: Search Engine People Blog
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