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What are you hoping to achieve with this video? What message do you want to send? What target audience are you hoping to reach? What problem are you addressing and what solution do you hope to present to the audience. What type of tone do you want to convey? Sure, the bottom line goal is to sell your products and services, but to create a good video, you must flesh out the nuances of that goal. The clearer you are in your intentions, the better your video will be. When making a video for corporate purposes, it is important to give some thought to your goals
Once you have identified your goals for your video, it is time to make a plan. A well-thought out video will be easier to produce and will just be better overall. Plan the flow, with a distinct intro and ending. Decide whether you want something pre-scripted, ad-libbed with some pre-established guidelines or a combo of both. Will you and employees be in it, or do you want to hire actors? Remember the best videos will be less than five minutes. Remember that you want to try and tell a story, not just spit out a bunch of facts. People will remember more information when it is presented in such a manner.
There is much lament about the short attention spans we humans have, but it is something that will probably not change, and you need to keep this in mind when making your video. While you want to be sure you include the most important information that will convey your message, do it in as few words as possible. Basically, your goal is not making the video any longer than it absolutely needs to be.
Before proceeding with your corporate video, you need some fresh sets of eyes and ears to evaluate your idea and provide constructive criticism. Remember, you are not creating this video for you, but for other people, and keeping the whole thing to yourself can leave you falling flat with this marketing strategy.
While you don’t need a super-fancy video to promote your business, remember that people are visual creatures who will form strong impressions based on how something looks. You don’t have to have the budget of a billion-dollar company to produce something of quality, however. Some basic sound equipment and a standard video camera can do wonders. Put some thought into your set, and make sure it is a clean, attractive space—if you are making an instructional video for example, a simple white background is all you need.
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