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In recent years social media and online communities have had a marked and dramatic impact on the way that both individuals and companies operate.
And today no marketing savvy business would be without at least some online presence on social media sites.
Though Facebook, Twitter and LinkedIn have all made a big impression in the world of social media, when it comes to building an internet profile and promoting your business, Google+ is beginning to come out on top. So how can you share your content and improve your online activity using this powerful tool?
What is Google+?
Launched in 2011, Google+ was intended to give the Google network a more social and connected aspect. It allows users to join online communities, post content, send messages and much more, all with a platform integrated into your Google account.
As oppose to other social networking sites, all posts and content on Google+ is indexed by the search engine and will appear in search results just like a normal webpage.
This makes Google plus a powerful tool for bloggers, businesses and anyone looking to get their message out there as it provides a whole other forum for online exposure.
Creating a profile
If you don’t already have one, the first step in sharing your content on Google+ is to create a profile.
This is very easy to do, but if you want to ensure that you get good results from your posts, you need to fill in all of the sections carefully, using clear and concise text that followers will be able to understand easily.
Optimising a profile
Profiles with photos and even videos will make your content seem more authoritative and make it easier for followers to connect with you and your company.
So take a little bit of time to craft your profile, ensure that you create something that represents both you and your business accurately.
Whether you’re creating content to promote a personal project or a business, you need to keep everything simple and concise.
However interesting your post, people are unlikely to ready more than a few lines so make sure that your most interesting content is visible straight away.
Ensuring that your posts look good is also important. So think about the layout, the images and style of your content before you share it.
It’s also important to remember that unlike other forms of social media, posts on Google+ are indexed and can appear in Google rankings for months or even years following your post.
Though this can be great for your SEO results, you need to bear in mind what out of date content or inappropriate content could do for your business.
Posting to friends and circles
Once you’ve created your Google+ profile, you need to start adding contacts. You can search for people that you know using their email addresses or find friends through the profiles of other friends.
Once you’ve got a number of contacts, you can form them into circles like ‘customers’, ‘friends’ or ‘clients’. This means that when you share content you can target it specifically to the relevant groups of contacts.
Remember that the more people comment on and share your content, the more it will be spread around the web, giving it even wider exposure and hopefully giving you some great results.
Posting to a public community
As you explore Google+, you’ll see that there are plenty of online communities that you can join covering a wide range of different interests.
Once you’ve joined these communities you can post directly to them, targeting your content towards a relevant audience. The content that you do post in public communities won’t show up on your friend’s timelines, so if you want everyone to see it, you’ll need to post it a few times.
As you begin to use Google+, you’ll notice the +1 buttons dotted around the site. These are becoming more and more important to Google as a way of ranking content, and allow users to recommend things that they come across to other internet users.
For strategic advice and input consider using Burfield Creative Google+ support, they can provide you with all the help you will need for an effective SEO and Social Media strategy.
Google+ is a powerful tool that is growing at an ever increasing rate. So don’t get left behind, join now and see how you can harness its power to get your message out there.
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