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On average, Google makes around 200 changes to its search engine algorithm per year. Based on this information and the trends that we know Google is chasing after, we know some of the general trends that Google will go after in 2013.
One – Google will continue to update Penguin.
Google’s highly successful and controversial Penguin update helped to rid its pages of a great deal of spam. However, it also rid Google pages of many high quality websites as well. There were also many loopholes in the algorithm that still allowed purveyors of spam to sneak through. We can most likely expect many updates to the Penguin algorithm.
Two – Link building will become harder, especially for newer websites.
Search engine optimization for big cities like New Jersey SEO relies a great deal on links. One way links are one of the most effective ways for Google to check on the real, human effect of a site on an audience. However, there are still so many ways for black hat SEO professionals to build links and sneak up web pages that Google must reform these efforts. Unfortunately for most webmasters, every reform in this area will undoubtedly make links harder to come by. Google will redefine its methods for determining “high quality,” no doubt consolidating most of the link juice into many sites that already have history on the search engine.
Three – Google will incorporate its advancements into mobile technology.
The trend of Internet usage is moving unabashedly and most certainly to the mobile platform. In order to remain the most efficient search engine in that arena, Google will most likely implement many of its search engine algorithms with the mobile environment squarely in mind, defining the best practices for the field in the process.
Four – Microdata will increase in importance.
Learn the language of microdata, because Google will likely force webmasters to use it in order to provide a more adequate coding reference for its crawls. The schema.org microdata is the industry standard at the time of this writing and will likely remain the standard.
Five – Content marketing will still be king and vie for the title of Emperor.
Google has tended to reduce the importance of virtually every analytic in the past half decade other than content marketing, which has only increased. We can expect them to continue in this trend because it has been working for them.
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