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When running a small business, you need to know how to do many things that large companies do, at a fraction of the cost. One such thing that small business owners rarely think about is how to get their brand logo out there. Large businesses have official paper, official envelopes, official business cards, even official notepads and pens. How is a small business to compete when they don’t have the funds to spend on that sort of thing? Easy! Buy a rubber stamp!
One good rubber stamp can do the work of all those official-logo-embossed office papers combined. The stamp can be used to stamp stationery, envelopes, receipts, business cards, brochures, flyers, and self-inking stamps with the company name, address, website, and other important details can be used when quickly giving information, instead of trying to search for a pen and paper.
How great are they? Here’s a quick rundown:
They are cheap. Extremely cheap. Just one stamp and a few stamp pads could save you thousands in customized paper and cards.
They are efficient. Again, one stamp can do the work of several different things. Also, one good rubber stamp can last for years, and even with repeated use, stamp pads last a long time before they run out of ink. If you buy the ink and get the rubber stamp customized by a good craft store, you’re guaranteed something that won’t fail you for years.
Easy to use. All you have to do is stamp on whatever document you want to put your official logo and/or information on, done. Self-inking stamps are even more so. Also, rubber stamps, unlike acrylic, won’t fade or smudge overtime, keeping your logo sharp and crisp for years.
They are popular. Small businesses all over are switching to using rubber stamps instead of more expensive methods of labeling their product. Adding a stamped logo can give any documents a more professional image.
They have multiple uses. If you get a few different stamps, you can use them for different things. A logo stamp to put at the top of offal business letters or memos. Use a company rubber stamp with your business information to put on the back of brochures or get your information out fast. Use a stamp to mark down items, or use it to mark employees time cards. For craft businesses especially, the simplicity and intimacy of a rubber stamp, versus a printed logo, gives off a handcrafted vibe that fits well with customers who want more handmade and less machine made products.
Customized rubber stamps can easily be purchased at a craft store, or are available online. There are the generic, traditional rubber varieties, or you can go for the more expensive (but extremely useful) self-inking stamps. No matter what you choose, owning a company rubber stamp is one decision you won’t regret. You’ll get plenty of use out of it and you will have saved quite a bit of money as well.
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