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Google executive chairman Eric Schmidt has recently been quoted saying that “TV is over.” “It’s not a replacement for something that we know,” said Schmidt in an advertiser presentation in Silicon Valley. “It’s a new thing that we have to think about, to program, to curate and build new platforms.”
Indeed, the demise of linear TV is according to some, old news. We can easily guess what platform Schmidt would bank on to dominate OTT TV. But which one do you think it will be?
Is YouTube going to make a smooth transition into the world of Premium Content? If not, what other platforms will prevail? Is there a way to democratize the distribution of Premium Content without actually producing it (as Netflix and indeed YouTube are already doing)? Will there ever be a Cable-killer platform that will be as disruptive to the traditional industry as ‘Napster’ was to the traditional music industry?
Will it be a retail device like Boxee, a SmartTV (I guess NOT, even not apple TV) or a cloud service like Netflix or Amazon? Or will it be something else we do not even foresee at this point in time?
I believe it will be Cloud TV that will democratize paid content distribution, by eliminating the barriers for new ‘virtual’ TV Operators. The game plan is rapidly changing. Being first, or at least fast to market with video services is key.
What is Cloud TV, and why is it a game-changing platform?
In today’s world, TV service providers are really experience providers. Internet is bringing down content delivery costs. However content production and acquisition will reach equilibrium. There will be a point where the price war must end, and the last one standing will be the better experience provider. The winners of the new TV ecosystem need to be fast and agile. They need to be able to turn raw content – be it Live TV, VOD, Catch-up or Social TV apps – into the best viewing experience available.
Cloud TV is a cloud-based, multi-tenant control center for multiscreen operators, allowing them to provision OTT TV services, manage media content and target subscribers with deals and promotions. This is where content is ingested, transcoded, encrypted and delivered. Operators can manage subscriber settings, gain insights on specific customer segments and tailor content offering to them, like shown on the last NAB conferance.
From content ingestion to content delivery and service enrichment, Cloud TV gives companies the backbone to get into the TV business fast and risk-free. The cloud-based model allows companies to test-drive our platform and deploy it without any overheads. It ensures high availability and disaster recovery. Adaptive streaming promises quality of experience, even over congested networks.
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