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As businesses adapt to cutting edge technologies and as individuals enter the “internet age”, your company’s and your reputation as well can be destroyed or enhanced by what is seen and read online. Can your online reputation sabotage you then? The answer is yes, especially if you don’t invest on online reputation management measures.
How It Came To This?
Businesses now take an internet revolution, where products and services are promoted through the internet, and even transactions are processed online. Internet as a mechanism through which businesses work and realize their investments contributed greatly to profits and returns of investments. It also paved way for lower costs of production and an ease in the efforts the manpower exerts. Indeed, what the internet did to the world of business is extremely important and that is undeniable. Great advantages, however, comes with certain construes. It may be fast to gain clients, promote a product, make your company well known and establish a reputation through the internet but it is also easy to destroy this reputation and deter possible business prospects. We have the vast search engines, forums, blogs social media networks and the internet’s permanent memory to thank for this. All of these serve as venues for people to voice out negative comments, and it is just a matter of a few clicks for these negative comments to go viral and spread like an infection throughout the net. When negative and deliberate comments go viral, it can deter possible clients, prevent qualified prospective employees and upset current clients. All of which can negatively impact the business and all the hard work put in it.
Online Reputation and Businesses at a Glance
According to the co-CEO of Amsher Receivables Management in Birmingham, Alabama, every type of businesses in the world today has to deal with online reputation. A potential client or business partner can just type or evaluate your company by typing the company name in search engines like Google and comments would immediately appear, for others, this is a chance to overrun the search with negative comments.
Most of the time companies fall victims to false accusations or exaggerated cases of mishandled services. The business may operate in a legal and ethical manner offline, but when an unsatisfied customer complains about a service and rats it out on the internet, a minor mishap can become a major and viral topic of forums and blogs.
How to Prevent an Online Sabotage
Studying how an online sabotage of reputation happens, it is undeniable that companies cannot control what people say or post online, but some PR experts say companies can keep their head up and promote positive information about the company. Here are some steps on how: Find out what people say. Do your own search by typing the name of your company and reading people’s comments about your company. To help you further, you can set alerts (e.g. Google Alerts) that lets you know when there is something being said about your company. Companies are also advised to seek the services of PR firms especially if they feel the situation is something they couldn’t handle anymore.
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